Alejandra Iriarte · UX / UI Designer

Turning complex journeys into clear, human experiences.

I’m Alejandra, a UX/UI designer based in Rotterdam. I connect research, structure and interface design to make digital products easier to use.

View selected work View CV

MORE TO
EXPLORE

Nestwärme website and registration interface
Nestwärme

A clearer childcare registration journey.

UX & UI · Website & registration View case study
Bluegevity project mockup
Bluegevity

Clarity for a complex wellness subscription.

UI Design · Website & design system View case study
Hotel Booking project mockup
Hotel Booking

Designing a more transparent booking journey.

UX & UI · Academic concept View case study
About VIEW CV

Hola! I'm Alejandra Iriarte. My background as a UX/UI designer has been built around translating complexity into clarity. I work end-to-end from user research and flows through wireframes, component-based design systems, and interactive prototypes in Figma. I've worked on B2B-facing platforms where information architecture and usability had to carry a lot of weight.

I love taking on complex challenges and delivering creative solutions that make an amazing user experience.

01

Research &
Discovery

Understanding users, business goals and the competitive landscape before touching a pixel.

02

Wireframing &
Information Architecture

Structuring flows and content hierarchy to make complex systems feel intuitive.

03

UI Design &
Design Systems

Building component-based, scalable interfaces in Figma with consistent tokens and styles.

04

Prototype &
Testing

Validating decisions with interactive prototypes and iterating based on real user feedback.